Reinventing the store - Paperback (9789047015123)

Reinventing the Store offers a rare behind-the-scenes insight into the company that continues to surprise both friend and foe with its many successes. The story begins at a time when the world was just starting to focus on the internet, and tells the coming of age of a new era. Michel Schaeffer, an executive board member since the early days, talks about the ups and downs-and doesn't hold back. About daring to think big, dealing with triumphs and setbacks, and a constant commitment to innovate: a fascinating story, certain to inspire you to pursue your boldest dreams. “Be prepared: this absolute page-turner will rob you of your sleep.” -reader's review “Packed with juicy anecdotes, sparing no one.” -NRC Handelsblad