Break Through Banking - Siebe Huizinga - eBook (9789492107084)

Break Through Banking 'sPure inspiration for those daring to believe in a positive future.'s - Joris Luyendijk, author of Swimming with Sharks. Drama, heated arguments and extreme passion define the trials and tribulations of bunq. A start-up ready to take over the world. From an anti-squat office location in Amsterdam, a young and ambitious crew is challenging an aging money industry. Their dream: a fully mobile and independent bank, the true alternative to traditional banking. They embark on a near impossible adventure, armed with a shared passion, idealism and goal to take the banking world by storm. But each day proves to be an endless roller coaster ride. "All of us know one thing: it all comes down to this very moment. This is where it all happens!" Siebe Huizinga wrote Break Through Banking based on hundreds of conversations, emails, documents and news items. From 2012 to 2016, he had a front row seat watching bunq develop and unfold into a pivotal game changer. The result: a very personal account of the challenges faced by a start-up. One that is bent on writing history. 'sThe question isn'st whether IT companies will take over the banking world, it's when.'s Anonymous London-based banking expert.